The first time I watched My Octopus Teacher, my heart raced. Not just from the stunning cinematography of the kelp forest undulating in the surge, but from a deep recognition of what it means to stand at the edge of something both terrifying and magnificent. You know that feeling? When your body knows what you need before your mind catches up? Every time I guide someone through discovering their path to scale, I see that same edge of hesitation. That catch of breath that comes right before diving into something that could change everything. What I've discovered is that scaling isn't about following someone else's blueprint for visibility. It's about honouring your natural way of connecting and then finding the format that amplifies that connection without draining you. Sometimes the most brilliant course creators are the ones who once felt most challenged by traditional approaches to being seen.

The signs often creep in slowly. You might notice the Sunday night dread before workshops isn't about presentation anxiety anymore - it's about the energy required to create fresh material. You find yourself unable to reuse perfectly good resources because "it doesn't feel fresh enough." Your creative well, usually bottomless, starts feeling suspiciously shallow. This is where depth debt becomes real….

Transitioning from expert to teacher could be the greatest conceptual block to scaling your business, rather than, as conventional "wisdom" might have you believe, is doubt in your own expertise within your specialty. Developing the mindset and skills to create courses that sustain your growth can transform the way you make money and make a difference and spend less time doing it.

One of the greatest challenges when it comes to marketing your business as a solopreneur isn’t always about WHAT to say … but finding the time to say it!