A tool to set your offer prices, and help develop a visibility strategy to reach your sales goals.
Mapping Your Income and Online Business design can inform your visibility strategy.
The dream of what your life could look like seems to be the one thing that all business owners start with and carry along with them as a beacon. Success means different things to everyone, but achieving it, whatever it looks like, is the purpose. Otherwise, it’s not a business but a hobby, right?
One way or another, money is part of that success, and when you can get specific about what your financial vision is, it can act as the starting point to create a roadmap to get there.
That’s why I’ve created a tool to help you map out that vision - more on that soon.
Once you have a clear vision of what you want financial success to look like for you, you can figure out an aligned visibility strategy that makes it possible to get there.
Some ways of showing up are going to reach more people than others.
When you consider potential conversion rates it becomes possible to figure out how many people you need to get your message out to so you can reach the number of sales you need to reach those income goals.
You might already sense or know that networking events, posts on social media, and waiting for people to find your website won’t be enough to get you to the financial freedom you’re dreaming of any time soon (not that they aren’t valuable … just not the whole solution).
Ultimately you’ll want to figure out how to make the best use of your time to get where you want to be financially. In an online business that means you have an opportunity to scale up and create offers that can help more people without you needing to be there all the time to share it.
By looking at the numbers to see how you can structure your offers you can develop a visibility strategy that is aligned with that possibility.
Exploring the possibilities in those numbers is like creating a roadmap to know how you can be visible in a way that leads you to the dream.
How to develop a visibility strategy that helps you reach your income goals:
Here are some ways to approach VISIBILITY with your business vision and income goals in mind:
V - Visualize your income goals: Start by clearly defining your income goals and understanding the typical conversion rates for your industry. By knowing how many sales you need to reach your desired income, you can reverse engineer your visibility strategy to ensure it aligns with your financial objectives. Recognizing and valuing your strengths will also form the foundation of this strategy, allowing you to showcase what makes you exceptional and attract like-minded clients and opportunities.
I - Identify growth opportunities: Where can you expand, improve, or acquire new skills to support your scaling efforts? By identifying these opportunities early on, you can tailor your visibility strategy to not only highlight your current strengths but also lay the groundwork for future growth and success.
S - Strategise for sustainable growth: Craft a plan that aligns with your strengths and goals, ensuring your visibility efforts support your business growth and personal fulfillment. This involves not only leveraging your strengths but also finding ways to show up authentically and effectively in your industry, making your journey both enjoyable and successful.
I - Initiate lead generation: Focus on initiating lead generation efforts that resonate with your strengths and goals. This means choosing channels and tactics that allow you to connect with your audience authentically while effectively showcasing your unique value proposition.
B - Build supportive networks: As you implement your visibility strategy, don't underestimate the power of building supportive networks—connections with peers, mentors, and industry experts who can provide guidance, feedback, and support as you navigate your scaling journey. These networks can help you leverage your strengths more effectively and access resources and opportunities for growth.
I - Intentional visibility: Be purposeful in how you present yourself and your brand. Align actions, messaging, and presence with your brand values and objectives, particularly in online and camera-facing contexts. This involves consciously shaping body language, vocal tone, content creation, and engagement strategies to authentically represent your brand and foster meaningful connections with your audience.
L - Liberate your worth: Lean into the freedom from self-doubt and confidently charge what you're worth. By recognizing the value you bring and setting fair prices, you'll find sustenance both energetically and financially. This creates a positive energetic feedback loop, making it easier for you to keep showing up authentically.
I - Inspire yourself: Trust your inner guide and follow your own path. Don't just copy what others are doing. Instead, let your creativity flow and come up with fresh ideas that feel right for you. By being true to yourself, you'll build a business that's uniquely yours and connects with your audience in a meaningful way.
T - Tap into emotional resilience: It is common for creative, curious, and compassionate women to encounter challenges and emotional blocks when showing up online. These experiences are not indicators of inadequacy, but opportunities for growth and authenticity. By freeing yourself of emotional blocks you can access a safe and supportive space for yourself.
Y - “Yes!" to genuine connection: Shift the focus from inner doubts to empathizing with your audience's challenges and needs. By saying "Yes!" to genuine connection, you embrace listening, empathy, and understanding. It's about putting your audience's needs before your fears and ego, creating space for authentic engagement and meaningful interactions.
Introducing … The Mindful Money Mapper - finding your financial true north.
The Mindful Money Mapper is a free tool - a web-based app that’s part calculator, part compass pointing towards your vision and goals. This tool not only helps to shortcut the maths but also helps you visualise a plan for your aspirations, and expand your energetic potential to make it real.
Looking at the numbers can open a window to how you show up … Let’s take a look.
The numbers we’re talking about are about a range of offers at different price points, the number of sales you want to aim for, and the total annual income that suite would generate.
This is where the Mindful Money Mapper makes it easy.
Consider this an invitation to play, rather than a dry calculation. This is a space to imagine potential designs for a suite of offers, perfect for your purpose. From the first micro sale to a new client, to the most highly valued service you can provide, imagine your ideal tiered offerings, each priced to resonate with your value, and mapping out your potential sales for each offer for the year. Suddenly, that financial milestone you're reaching for becomes a puzzle you're excited to solve, piece by piece.
You can access the Mindful Money Mapper via the pink button below. Bookmark it and explore new ideas and numbers at any time.
It’s free forever.
It's your doorway to insights, and strategies, helping ensure that your connection with your audience flows seamlessly from start to finish as you map out your plan to reach your financial dream goal for the year.
So dive in. Experiment. Play!
This website doesn’t store any of the data you enter anywhere for anyone else to see … it purely calculates what you enter, displays the sums in real-time, and retains nothing, so it is for your eyes only.