Communicate your brand story effectively and compellingly without giving away control of your greatest marketing asset.
Having a website that memorably communicates what you want to be known for and effectively attracts leads and clients (even if making one isn’t your expertise), can be co-created with me so you can easily update and evolve it as you do.
Your messaging and offers will evolve, but you don’t need to outsource every change over time or struggle with overwhelming tech. Website CoLab gives you control where you want it, and support to create a site that reflects your brilliant brand story.
Perhaps you’re starting from scratch and want to get clear on how to communicate what you do, and don’t want anything to do with the software. That’s fine! We can develop your clarity and I’ll run with the development, with your input and approvals every step of the way.
Do have already have design skills but aren’t so hot with copywriting, let alone writing about yourself? I can work with you to develop clarity around your core messaging, your about story, and your personal brand and visibility strategy, and create the copy for you to seamlessly integrate into your design, or that of your clients.
Maybe you love writing but your eyes glaze over at the thought of configuring your ideal page and site framework. That’s OK. Your home page needs to work for YOUR unique offer and brand and audience, and you know them better than anyone. I can help you with the aesthetics and structure of the whole page - what to include and what not to include for the best connection and conversion, while you weave your magic with the words.
Website CoLab
A 1:1 consulting/ creative services / Squarespace support opportunity where you choose your level of involvement from 1 to 99%. I do the rest.
This is for you if you are keen to be hands-on to some degree in the development of your own website, and also want to ensure it works FOR you to bring in clients.
We can discuss where your skills and interests are in the development and I can make up the shortfall or help you in those areas you’re not so confident in, by providing concept, design, graphics, branding, copy, SEO, plus support with lead generation and sales pages - a full website design service for heart-centered, service-based, women-led businesses, plus educational support in the platform, and let you take the reigns wherever you wish.
If you have your brand and messaging and copy and visuals all in hand, but don’t feel confident with the backend stuff. I can build the site with your resources and to your brand specs, or I can teach and help you navigate Squarespace so you have someone to dive in to advise or edit, or make sure all the internal workings are happy.
Maybe you’re already established on Squarespace and want a refresh. I provide appraisals, recommendations, and upgrade services to help you make your existing site work for you 24/7 to retain new visitors and grow your email list and client conversions.
If you want an expert on your side who sees you and can help you gain clarity and speed up the creative process, there’s a way we can work together to meet at the perfect place for you.
“Is this approach right for me?”
Here are some prompts to consider to help you decide if co-creation is an ideal way for you to take the next step with your website development:
What’s wrong with DIY?
You know your business better than anyone, yet most creative, sensitive, and compassionate entrepreneurs struggle when it comes to communicating what they do in a way that attracts the best-fit clients and helps them grow an aligned business.
Handing over creative management of your website development can feel like letting go of control and in turn, eroding the confidence to update your site as you grow.
For some that’s ideal. For others, it can feel too risky.
There are two ways this goes - it can either result in hiring experts for every change you want to make or having a languishing site that doesn’t reflect your current reality and doesn’t attract the leads and clients you need to thrive.
What are the benefits of co-creation?
Even though your skillset and passion is in doing something other than creating websites, the process of co-creation enables you to put some of your hands on creative skills to work where you feel most at home.
Letting go of the hands-on creative process altogether can be disempowering and require an undefined ongoing financial commitment in order for it to evolve with you.
Website CoLab is another way - combining your creative skills and interests with my all round web creation skills, to ensure you have your hand in and get the guidance and support you need to refine your messaging, copy, UX, design, graphics, lead magnet, offers and sales pages, photography, SEO, video production, and integrations such as lead magnets, and third-party software.
You decide the level of input and support you want or need!
“None of us, including me, ever do great things. But we can all do small things, with great love, and together we can do something wonderful.”
Some recent collaborations and works in progress
Gaby at East Coast Carpets’ existing website was functional but it didn’t communicate their personal approach to business. I brought a Wordpress specialist into the project to oversee the design, while I focussed on their brand story, messaging, and copy so they could be found and connect with their dream clients, who wanted to feel confident welcoming a carpeting team into their home. Gaby, with young kids and a growing business, preferred a hands-off approach, providing photography and great insights, leaving the rest to us.
Sabrina’s first language is French, and although her English is excellent, writing website copy isn’t her specialty, so working together gave her the freedom to contribute as she felt comfortable. She wanted to get familiar with Squarespace so she could tweak the site as she developed new offerings and clarity. Squarespace makes it relatively easy for anyone to dive in and create, and Sabrina developed her confidence with my 1:1 support as I guided her through the basics and some more challenging aspects.
Elena is currently working with me on a rebrand and this site we created pre Covid now needs to evolve to reflect her refined business focus and new skills and specialisations. Elena lives in Europe, with English as a second (third?) language. We collaborate across the world with ease. Elena has the capacity to update her site, and the business name and colours are her choice, but for the most part, I turn her passions and expertise into a logical and compelling site that is helping her change the world. It’s so rewarding to support heart-centered entrepreneurs.
Paul Jesse (yes I work with some men too!) is a sculptor, and while his genius lies in many things, writing about himself and sitting at a computer isn’t how he loves spending his time. By integrating his Instagram feed he is able to keep it alive with his latest behind-the-scenes posts. As his story clarity evolves and he creates new works and wins awards, we update the site so it reflects his life’s work and purpose. The process of searching for clarity in order to create your website can be a powerful boost and a reminder to yourself of how much you’ve achieved and what it is you most deeply care about.
Let’s discuss a Co-Lab for your site
Whether you want help with one page, your new course creation, or your whole site, if you want to hand it over or work together, we can design a way to bring your project to life in a way that works for you.
Feel free to email me on my contact page or book a zoom chat so we can explore a good fit for your purpose and budget.